Free Essays on Air France-KLM

BACKGROUND On Wednesday, February 11th 2004 the merger that would create the world's third-largest airline was approved by the European Commission and the U.S. Department of Justice. Air France and the Netherlands-based KLM plan to operate two carriers under a single holding. The two airlines have agreed to form a joint holding company under which the Air France and KLM brands would co-exist for three years. Under the agreement KLM will retain its foreign landing rights even though it will join a French-led holding company. The company, Air France-KLM, will own 100 percent of both airlines but KLM will remain Dutch, with 51 percent of its voting rights held by the state and two foundations. Air France's takeover of KLM will bring the Dutch carrier into the SkyTeam alliance, currently the world's third largest. The product of the Dutch KLM and Air France merger may get even bigger as Italian airline Alitalia seeks Commission approval to join. But even if Alitalia does not come on board, the initial merger will create a competitor for European airline leviathans British Airways and Lufthansa. Additionally, KLM has alliances with Northwest and Continental airlines, while Air France has one with Delta. The partners KLM is a Dutch-based full-service carrier operating worldwide. The KLM group has four main activities: passenger air transport, cargo transport, maintenance services and the operation of charter and low-cost/low-fare scheduled services by its subsidiary Transavia. KLM operates a hub and-spoke network with its principal hub at Schiphol airport. KLM has an alliance with Northwest Airlines covering principally operations on North Atlantic routes and related feeder routes. There is currently no majority shareholder in KLM, although the Dutch State currently holds 14% of the voting rights. Air France is a French-based full-service air carrier with significant international operations. The Air France group has three main... Free Essays on Air France-KLM Free Essays on Air France-KLM BACKGROUND On Wednesday, February 11th 2004 the merger that would create the world's third-largest airline was approved by the European Commission and the U.S. Department of Justice. Air France and the Netherlands-based KLM plan to operate two carriers under a single holding. The two airlines have agreed to form a joint holding company under which the Air France and KLM brands would co-exist for three years. Under the agreement KLM will retain its foreign landing rights even though it will join a French-led holding company. The company, Air France-KLM, will own 100 percent of both airlines but KLM will remain Dutch, with 51 percent of its voting rights held by the state and two foundations. Air France's takeover of KLM will bring the Dutch carrier into the SkyTeam alliance, currently the world's third largest. The product of the Dutch KLM and Air France merger may get even bigger as Italian airline Alitalia seeks Commission approval to join. But even if Alitalia does not come on board, the initial merger will create a competitor for European airline leviathans British Airways and Lufthansa. Additionally, KLM has alliances with Northwest and Continental airlines, while Air France has one with Delta. The partners KLM is a Dutch-based full-service carrier operating worldwide. The KLM group has four main activities: passenger air transport, cargo transport, maintenance services and the operation of charter and low-cost/low-fare scheduled services by its subsidiary Transavia. KLM operates a hub and-spoke network with its principal hub at Schiphol airport. KLM has an alliance with Northwest Airlines covering principally operations on North Atlantic routes and related feeder routes. There is currently no majority shareholder in KLM, although the Dutch State currently holds 14% of the voting rights. Air France is a French-based full-service air carrier with significant international operations. The Air France group has three main...

Using Social Media To Promote Your Business Example

Using Social Media To Promote Your Business Example Using Social Media To Promote Your Business – Article Example Social Media Marketing Using social media sites as steady sources of traffic to the online businesses is a widely popularizing marketing strategy. Compared to the conventional advertising and promotional methods the social media marketing is cheap and effective. The effectiveness of this marketing strategy in empirical application however depends on the type of business and its compatibility to the new web based model (Lake, 2013). Popular social media sites such as Facebook, Twitter, YouTube, Google+ and LinkedIn adopt educative videos and guidelines specially designed for the business communities. Integrating of business community with the social media network is a mutually beneficial marketing strategy.On line retailers such as Amazon.com and eBay display business advertisements on social media sites which have similar content example: Amazon.com display Halloween offers on blogs that are describing Halloween festival. Thus the probability of advertisement being viewed by potentia l buyers is higher compared to advertising in conventional media such as Tv, Radio and magazines. Similarly there are blogs which assimilate customer reviews and ratings on product brands example: laptops, mobiles, exercise equipments etc. These blogs are marketing channels which effectively connect business communities and end consumers. Facebook fan pages, Youtube channels, Google groups and LinkedIn profiles are increasingly popularizing in contemporary Social Media Marketing. These websites have vastly decreased the proximity between the business community and consumers by enabling them to live chat, upload of photos, videos, description and customer feedbacks. ReferencesLake, Laura. â€Å"Understanding the Role of Social Media in Marketing.† â€Å"About.com Guide.† N.p. n.d. Web. 15 February 2013

The Components of the Multi-Media Employment Market Essay

The Components of the Multi-Media Employment Market - Essay Example The researcher states that many people today believe, that multi-media will fundamentally change the way people learn, communicate and entertain themselves. This can be done because people can now choose and customise how and what information they receive and when it is received. Unlike linear media like film and video multi-media users can interact and direct the sequence, speed and other aspects of the presentation†. For this especially skilled professionals have specific knowledge and skills. This essay aims to explore what actually multi-media is in the context of being an avenue of employment for millions on a global scale. It reports the characteristics of the employment market in this fast-growing sector of the global economy. It states the types of jobs that are universally accepted as being a part of the multi-media ambit and the professional and personal skills and requirements that are necessary to compete successfully. The researcher of this essay also explores the kinds of work that have to be successfully undertaken by incumbents in the various job profiles within multi-media. It is also mentioned that multi-media is being increasingly used in other devices today, such as mobile phones and kiosks. It is also being used pervasively in advertising products through electronic media. In conclusion, the researcher states that the scope for employment in multi-media is thus increasing at a pace, which is more than in many other innovative sector of industry worldwide.